|
Step 1: Gather
Customer Information
1. Let your customers know why you're asking for their
personal information.
This will help ease any anxiety your customers may have
about giving out their phone number or e-mail address.
One of the best ways for a business owner to collect
customer information is to have an outline ready for staff
members to follow at the point-of-sale.
|
Hear a
Conversation
1:15 Min
20K
|
96K
Get Windows Media Player |
Summary
Listen as a cashier at Julia's store asks a customer
for his personal information and explains what it
will be used for. |
2. Create
motivation for your customers to provide their information.
Consider offering the following incentives to your customers
who give you their personal information:
"Loyalty" or "Preferred Customer" discount cards. These
generally look like a punch card that, once filled, offer
customers discounts.
Training classes
and educational seminars. This builds a community of
customers who may spread the word about your store's
benefits and the personal attention your customers receive.
3. Protect your customers' privacy.
Train your sales staff to ensure your customers that their
personal information is for in-store use only. Plus, be sure
to post a privacy statement on your store's Web site that
spells out how customer information is used.
Step 1: Gather
Customer Information
Step 2: Target the "Right" Customers
Step 3: Create Effective Communication
Step 4: Host an Event
Step 5: Follow Up with Guests |
